Snoloha [sno - loh - hah], n. A lifestyle shared by those who live, play, travel, vacation, relax, or simply enjoy life somewhere between the islands and the arctic.

It all began on a long commute to work from Traverse City to Petoskey (Michigan) one early morning in March of 2003, Rod Call drove by the sign that he had driven passed and read countless times before, 45th Parallel Halfway between the Equator and the North Pole. However, this time was different. This time something changed. This time there was an idea, an inspiration.

Below are my recent additions to the SnoLoha collection. Be sure to CLICK HERE and purchase lots of them.